Sudtirol Expo Milano 2015 Pavilion

Location

Milan

Client

Bolzano Chamber of Commerce

 
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2014

competition phase 1

2014

competition phase 2

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Project description

The project proposal wants to appoint a new urban experience of international class defined by a space fluid and dynamic, highly interactive, creating the necessary mix between user and exhibitor, going to define the structure as the physical place for a "market" common knowledge , exchange, business.
The project is the landscape, the important morphology of the territory of South Tyrol, 70% mountainous, which located in the Dolomites of Sesto, a universal symbol, as well protected by UNESCO. The three massifs that rise with impetuosity of the valley, are a living element that seasonally changing her dress, and incorporate the dynamics of life, with the flow of streams, waterfalls, rivers ...
and suddenly everything becomes so sculptural, precise, polished, pure white.
The formal and chromatic intensity is the key ingredient of the project, where a single surface frozen plasma input and delimitation of space, going to define the relationships between the representation for the  estaurant, the weekly partner and that of the day.
The structure was designed as an organism that has adapted to the context and primarily elements that demarcate the space rented from South Tyrol for the event, developing a project-plan, allowing movement without physical barriers and visual, and allowing you to configure from week to week in a personalized way inside, depending on the theme. It thus constitutes a vital space 24 hours a 24, which enhances the symbiosis between the various partners in the host pavilion.
The shape has been optimized going to simulate on a grid of 30 x 30 cm placed on the area of interest, the interaction of simultaneous agents that move in an intelligent manner on the grid.
The agents are formed by the combination of the number of primary spaces and by the number of district communities whose territory is divided South Tyrol (Vinschgau Burgraviato, Alta Inn Valley, Salto-Sciliar Oltradige, Valle Isarco, Val Pusteria). The matrix organization defines a topography mathematics that highlights where interactions will be more intense and where fewer, scoring in a dynamic connection between them and the circulation optimized user, as well as areas that direct visually visitors to enter the structure.
The sketch design takes so a more powerful and meaningful, going to subscribe spatiality which the structure will be made up by increasing the feelings generated on passing through the folds of the entrance, and giving rise to a certain curiosity to find out ..
In the night landscape, the sign is emphasized through an element of light, green, white, red, which is projected at the top and is attracting the attention of every visitor that crosses the Cardo.
The feasibility of the project is ensured through the use of technology and a key material of the territory of South Tyrol: the laminated wood. This lets you use a local material, alive, expressive, sustainable, variant formal proposal, combining technology and resistance structure and allowing to highlight the handmade excellence of this type of work in the international arena.
The combination of the landscape, the Alpine technologies, sustainability, go to define the architecture as an incubator of the seven key issues which the South Tyrol wants to discover its visitors, and demonstrating that daily life and the character of the inhabitants of this territory . People respectful of their habitat, determined, ambitious, which has invested in a sustainable way in this territory.


 
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78.00 sqm

Gross floor area

8.05 m

Height

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Team


 

Location